Reverie
PROJECT ROLES: ART DIRECTION, DESIGN, PHOTOGRAPHER
Branding and collateral for fashion company Reverie which sells delicate, feminine, ready-to-wear clothing but embodies a New York sensibility. The branding personifies this attitude of Reverie through the use of rough textures and a muted color palette that is contrasted by using sleek typography and luxe paper stocks. This treatment can be seen throughout the graphics used in the tags, lookbook, bags and a print advertising campaign. The ad campaign was shot on the streets of NYC.
Logo | Type lockup
HANG TAG
CUSTOM HANGER
SHOPPING BAG
LOOKBOOK
AD CAMPAIGN
