BED Bath & beyond College campaign

PROJECT ROLES: ART DIRECTION + BRANDING + DESIGN

As the Creative Lead on BBB’s 2023 College Campaign, I was responsible for the overall creative direction and visual branding system. I worked closely with cross functional partners to develop the look & feel and I oversaw all branded assets across all channels of the campaign including print & digital.

Creative Director: Daniel Harmon | Campaign Designer + Illustrator: Catherine Karnoff
Digital Art Director: Laura Esroy | Photo Art Director: Greg Stadler
Writers: Melissa Pincus & Sarah Asquith