ELEMIS SKIN SMART CAMPAIGN

PROJECT ROLES: CONCEPT + ART DIRECTION + DESIGN

Elemis’ skincare is backed by science. To communicate this, we launched the Skin Smart campaign, using chess to convey “smarts” and capture attention. We provided insights about our bestselling formulations that enhance your skin’s natural defenses and support collagen production. I conceptualized the visuals, directed the photographer, and developed all supporting assets. Overall the campaign was well received, assets were translated into visual merchandising gondolas, in-store “Skin Smart Facial” events, and the imagery became evergreen assets for the brand.

HOMEPAGE + EMAILS

TIMES SQUARE BILLBOARD

PAID SOCIAL