Art Direction + Design
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eva nyc

project roles: packaging design, concept, branding

EVA NYC was created as a more accessible sister brand to Amika. During the developement of the brand several different options were presented for the haircare packaging design.

Eva Nyc Hair Care Packaging

PROJECT ROLES: PACKAGING DESIGN, CONCEPT, BRANDING

EVA NYC was created as a more accessible sister brand to Amika. During the development of the brand several different options were
presented for the haircare packaging design. Utilizing mesh gradients and lively colors I created dynamic labels for the Eva NYC Hair Care line.
The mesh gradients and color selections capture the essence of femininity and the vivid spirit that Eva NYC represents.

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Color Studies

Color Studies

PATTERN AND COLOR STUDIES

PATTERN AND COLOR STUDIES

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Hair Dryer Packaging

Hair Dryer Packaging