CHAPS.COM

PROJECT ROLES: ART DIRECTION, DESIGN, STRATEGY + UI

To help drive awareness of the Chaps brand we relaunched Chaps.com into a modernized, responsive, marketing site. Working with an outside agency, I lead the redesign and the user flow of the site. Each family of business was given a lookbook page to showcase the key looks of the season; shopping was enabled by clicking a sticky tab which would link out to a Chaps retailer within the US.

HOMEPAGE